SPF Anti-Scam Letter Has ‘Squid Game Vibes’, Police Clarify It’s To Grab Attention


SPF Says Unaddressed Envelope Was Designed To Capture Residents’ Attention

When residents open their mailboxes, they could be used to seeing a bunch of routine payments and mundane flyers.

Thus, to catch consideration, a letter must provide you with one thing eye-catching.

So when the Singapore Police Force (SPF) despatched out an anti-scam letter lately, they determined to print simply their letterhead on their envelope, plus a forceful plea: “Do Not Ignore This Letter”.


As residents definitely seen, the tactic succeeded – although some thought the letter itself was a rip-off.

Letter has ‘Squid Game vibes’

A netizen referred to as u/JiPaiHongGanLiao shared the SPF letter on Reddit, merely saying it had “Squid Game vibes”.

For the uninitiated, Squid Game is a Netflix collection that took the world by storm final 12 months.

In the present, thriller males would hand folks title playing cards inviting them to name the telephone quantity to take part within the recreation.


One commenter appeared to agree on the resemblance (jokingly?), saying maybe the letter invitations you to a recreation the place prices towards you’re dropped in case you win.


This is very for the reason that letter has no title or handle of the supposed recipient.

Letter is a part of SPF anti-scam marketing campaign

The OP later mentioned contained in the envelope was a letter from his space commander to all residents.


Contained inside is a be aware from the police division commander of 1’s property, warning towards scammers.

There’s additionally a leaflet itemizing out some indicators of scams.


It’s an anti-scam consciousness initiative by the Ang Mo Kio Police Division, the SPF instructed The  Straits Times (ST) on Saturday (Jan 15).

The letters had been despatched to some 316,000 households within the property.

Some suppose SPF letter is a rip-off

However, others thought the letter itself could possibly be a rip-off.

A touch upon Reddit even mentioned scammers are getting “really good” lately.


This is comprehensible, contemplating the variety of scams going round these days. Some of them even contain scammers posing as police officers.

Another netizen was cautious sufficient to say he would simply throw it within the bin.


Someone even believed it was a “crypto scam”.


Perhaps realising this, SPF Facebook pages like that of Ang Mo Kio South Neighbourhood Police Centre posted teasers saying the letters weren’t a rip-off.


Reminded of chain letters

Singaporeans who’re sufficiently old would possibly even be reminded of these inane chain letters circulated through snail mail after they had been youthful.


Basically, they might inform recipients to make copies of the letter and ship them to others, or dangerous luck would befall them.

Letters designed to seize consideration

Anyway, SPF instructed ST that the letters had been designed to “capture attention” and “generate interest” amongst residents.

The giant font and pink textual content on the envelope used “behavioural insights principles”, they added.

They had been meant to “nudge” folks to learn the contents and unfold the message.

However, residents instructed ST that they had been initially “suspicious” and “jumpy” after they 1st noticed the envelopes.

Eventually, the letters made it to the trash can.

Letters arguably achieved their function

Given the prevalence of scams and the quite a few folks nonetheless falling for them, it’s protected to say that the anti-scam message continues to be vital.

Even although it’s ironic that an anti-scam letter from the police was suspected to be a rip-off, it arguably achieved its function – to make Singaporeans cautious of scams.

Some would possibly say the marketing campaign was a convincing success, because the letters did get the eye they deserved.

Do you suppose the SPF letters did their job? Do share your ideas with us.

Have information you will need to share? Get in contact with us through electronic mail at [email protected].

Featured picture tailored from u/JiPaiHongGanLiao on Reddit and Alex Rollie on Carousell.