In Conversation With Director of Product Marketing (Dell) On Gaming Trends


Here is GamerTweak’s distinctive interaction with Mr. Anand Subramanya – Director of Product Marketing at Dell Technologies about Gaming Trends throughout the Indian panorama. Anand is liable for important the dynamic workforce of product promoting professionals managing the Consumer and Small Business product portfolio. He drives strategic enterprise focus along with design, administration, and execution of merchandise along with go-to-market method to maintain up Dell’s administration place.

1. Games are evolving, from a single participant to battle royale, it’s further about interaction in the meanwhile. Not ignoring the Meta-Verse sample, it’s moreover gripping the viewers at a faster tempo. In this evolving state of affairs, what are your plans to take care of the sample? Keeping portability and effectivity as a result of the core of gaming methods wish to have your viewpoints on how Dell & Alienware are shaping their methods to develop to be a home for gamers?


Absolutely! The video video games are evolving and paving one of the best ways for enhancements on this section. The Indian gaming panorama has witnessed vital transformation as a consequence of quick improvement in shopper curiosity, significantly throughout the adoption of gaming each as leisure, casual gaming, or going skilled. Moreover, whereas smartphone penetration has carried out an crucial perform in boosting {{industry}} improvement, PC gaming continues to hold its private by the use of engineering and in using superior utilized sciences to drive the gaming experience forward.

The most pleasant half is that we’re providing superior specs in smaller and thinner kind parts.


To maintain with altering developments and meet the evolving needs of in the meanwhile’s gamers, we’re introducing items with cutting-edge utilized sciences which could be paired with sturdy engineering and new-gen design philosophy. Our simply currently launched Alienware X14 and m15 R7 laptops are a strong testament to this. Combining prime quality effectivity and stylish design, the X14 and m15 R7 are filled with the newest twelfth Gen Intel Core H-series processors and NVIDIA GeForce RTX 30-Series GPUs, enabling an immersive gaming experience. The most pleasant half is that we’re providing superior specs in smaller and thinner kind parts. Built for gamers on the go, the X14 is the world’s thinnest 14-inch gaming laptop1 whereas the m15 R7 is our strongest 15-inch gaming system 2, making it the precise choice for skilled gamers.

2. Would prefer to take heed to further about Dell’s key enhancements throughout the new line-up. And the best way it is going to help gamers or content material materials producers to be a lot much less pressured in a performance-driven setting?


Continuing its legacy for 25 years, Alienware has develop to be synonymous with pioneering gaming know-how and innovation. This 12 months’s line-up shouldn’t be solely trendy however as well as addresses important challenges gamers face just like cooling, battery life, mobility, and administration over their gameplay. As the world’s thinnest 14-inch, the Alienware X14 has been designed to provide its proprietor the freedom to play wherever. With Nvidia’s latest raytracing tech, lighting outcomes, reflections, and illumination are further wise and immersive on the same time. (Both M15 R7 & X14 attribute Nvidia graphics, it’s not optionally out there), it consists of help for DLSS artificial intelligence, which is designed to increase effectivity, in supported video video games, the place it points. Some configurations moreover help graphics overclocking for further effectivity. The twelfth Gen Intel Core i5 and i7 processors help current all the computing vitality needed whereas on the road along with as a lot as 32GB of LP-DDR5 memory guaranteeing the individual can multitask and get the whole thing executed quickly.

To protect effectivity extreme and thermals beneath administration, similar to its X-Series siblings, the Alienware X14 and m15 R7 provide Cryo-tech cooling utilized sciences along with 5 tailored vitality state settings making certain all sensors are driving airflow the place needed and as desired. Our distinctive Element 31 thermal interface supplies and CPU vapor chamber know-how use the part changes of liquid to shortly dissipate heat. Smart followers and the temperature of the processor could be managed by way of the Alienware Command Center.

The Alienware X14 consists of an 80 Whr lithium-ion battery that isn’t solely crucial battery found on any 14-inch laptop computer pc wherever however as well as solves the issue of shoppers dropping vitality and entry whereas being on the go. Per our labs, the x14 provides a most of 17 hours of battery life using Mobile Mark 2014, an industry-standard battery life instrument.

Designed to be thought of and heard as recreation studios meant, the X14 and m15 R7 are equipped with Dolby Vision for full-spectrum visuals and immersive spatial audio with Dolby Atmos creating an exhilarating and immersive experience. Additionally, every items have help for every NVIDIA G-SYNC and Advanced Optimus utilized sciences that allow the present to perform quickly whereas offering clear gaming visuals, which is likely to be considerably crucial all through high-speed movement scenes.

3. Any newest engagement or plans to intently be a part of with the gaming group in India and challenges? Does Dell have any long-term engagement plans for the Indian Gaming Community?

Our engagement with the gaming group goes over and above our perform as an OEM. At Dell Technologies and Alienware, it has been a continuing endeavor to verify energetic commerce with gamers. While the ecosystem is coming collectively in India, now we have now been collaborating with the gaming group intently to develop the final ecosystem. Over the ultimate decade, we’ve had the privilege of nurturing the growth of esports globally. Alienware and Team Liquid have partnered for the ultimate 10 years on this phenomenal esports journey. To extra drive this improvement, in India now we have now leveraged our partnership with Team Liquid and Ankit Panth from Team Brutality to host gaming masterclasses all through our third model of Dell Futurist – a program meant for faculty youngsters, to help them hone experience and know further about careers they’re all in favour of gaming, filmmaking, sustainable design.


Alienware and Team Liquid have partnered for the ultimate 10 years on this phenomenal esports journey.

In addition to these packages, Alienware moreover tracks listening boards, group internet sites, and social media channels to gauge shopper requires and options. Dell’s product enchancment workforce moreover is determined by purchaser focus groups to data its gaming {{hardware}} enchancment effort.

4. One of the most important challenges we had seen in our check out and analysis of gaming laptops is battery life & heating. To an extent, it limits a gamer’s on-the-go gameplay usability and long-term effectivity. What is Dell’s plan to type out this?

We intention at launching merchandise and new choices that clear up points gamers face every day. For event, improvement in thermal utilized sciences in extra cell kind parts continues to be the #1 request from our shoppers. To drawback the established order, our Alienware X-Series use a thermal interface supplies (TIM) in-between their heatsinks and effectivity elements to help dissipate heat away from the half and onto the thermal module. We have an distinctive new TIM system that makes use of an Encapsulated Gallium-Silicone supplies yielding optimistic outcomes which could be producing as a lot as a 25% profit in thermal resistance. This supplies is used instantly on the CPU to help mitigate spikes in core temperatures from affecting the system’s effectivity. Our GPU TIM makes use of a further widespread Aluminum-Silicon supplies. We will title it “Element 31 thermal interface material”.

Additionally, the model new Quad-Fan know-how (Only on X15 & X17) is an industry-first distinctive and patent-pending design. In this design, each fan is intelligently managed and uniquely programmed. Depending on the thermal circumstances of the system, any single fan would possibly ramp up or spin all the way down to fulfill the desired equilibrium or new objective state.

Our patent-pending hinge on the X14 makes use of dual torque parts that allow the hinge to journey forwards and backward on a monitor. This creates home inside whereas enabling thinness. What would in another case be a thicker pocket e-book or a thinner pocket e-book with a lot much less effectivity is resolved with this contemporary mechanical design. The stimulus to create heightened mobility and distinctive gaming effectivity in a laptop computer pc so prospects can take their gaming life wherever with further consolation was the driving pressure for rising this curious technique to laptop computer pc hinge design.

We make investments a serious amount of R&D into this family to seek out new provides and invent breakthrough cooling choices, which ends up in longer planning and engineering cycles. Our portfolios are designed to cater to prospects as per their tailored needs and subsequently we’re going to proceed to innovate and engineer new designs that set Alienware and our gaming group a class apart.

5. Buyers’ standpoint, is it attainable for Dell/Alienware Gaming system shoppers can get Yearly Subscription plans like PC GamePass, Ubisoft+, EA Play Pro, or Origin Access? This will let the individual check out various the widespread titles completely free.

Currently, we don’t have any tie-ups or partnerships in place nonetheless we’d uncover this ultimately.

Anand Subramanya - DellAnand has been with Dell for over three years. He began his journey by managing the Inspiron pocket e-book mannequin the place he developed and championed assortment imaginative and prescient and method, product roadmap, and launches, amongst totally different key options.

His efforts led him to be acknowledged at Dell with the Champion’s Award and Most Valuable Player award for his contribution to the enterprise.

Anand has over 17 years of experience in Product Management, Sales & Marketing throughout the Consumer Technology Industry. Prior to turning into a member of Dell, he labored with producers just like Lenovo, Acer, and Sony.

Anand holds a Degree in Industrial Engineering from Bangalore University and has completed his Master’s in International Business from Banaras Hindu University, Varanasi. An avid biker and music fanatic, he resides in Bangalore collectively along with his partner, daughter, and son.