Dubai-Headquartered Galaxy Racer Partners With AdTech Major Tyroo to Power Growth in India


Galaxy Racer, a worldwide transmedia dwelling focused on esports, gaming and life-style, has launched a strategic partnership with a primary APAC-based Ad tech platform for improvement, Tyroo. With Tyroo’s expertise and sources, Galaxy Racer targets to create distinctive and engaging activations for its creators which may help them monetize and develop their have an effect on whereas interacting with producers. Through research-backed, data-driven promoting choices, Galaxy Racer and Tyroo function to disrupt, redefine, and create price for the Indian gaming and esports sector.


Commenting on the affiliation, Romeo Misao, Country Head, India, Galaxy Racer, talked about “We at Galaxy Racer have been relentlessly focused on growing our India presence and investing in an increasing number of local content creators. We are excited to join hands with an AdTech pioneer like Tyroo and look forward to adopting a research-backed, data-driven approach to support our creators. It has been our constant endeavour to create an inclusive, holistic and experience-driven culture for the Indian gaming and esports sector and our association with Tyroo will help us on our crusade to redefine this space.”



“We believe that gaming, in-app advertising and esports hold a huge opportunity for brands to reach untapped audiences. Brands are looking to expand their media plans to connect with consumers as the world continues to move towards a privacy-centred world. We want to create an ecosystem that is powered by data, transparency and unique audiences for our clients. We believe this partnership will add to the joint goal for both our team and drive impact in the gaming and esports landscape through our innovative solutions,” talked about Akshay Mathur, Chief Revenue Officer, Tyroo.


With a worldwide presence spanning the Middle East, North Africa, Southeast Asia, South Asia, and Europe, Galaxy Racer manages over 100 content material materials creators with over 500M followers, producing over 2.5 billion month-to-month views. It has 5 key verticals along with Competitive Teams (Nigma Galaxy, the merger between Team Nigma and Galaxy Racer), Content Creators (GXR Creators), Content & Events Production (GXR Studios), Consumer Goods (GXR Limited), and GXR Records, a newly established file label.


Tyroo affords choices unfold all through the promoting funnel along with a creative experience SaaS platform. The agency currently incubated its gaming division – Tyroo Comet. Galaxy Racer has solely partnered with Tyroo Comet for driving mannequin partnerships all through its media portfolio throughout the Indian market. Leveraging Tyroo Comet’s proprietary dwell streaming media-tech choices for producers, Galaxy Racer will work within the route of nurturing its esports and gaming content material materials creator IPs in 2022 and previous.